ALBION MOTORS FORD-MERCURY RECEIVES COVETED FORD PRESIDENT’S AWARD
ALBION, Mich., May 24, 2010 – Albion Motors Ford-Mercury has been named the winner of the 2009 Ford Motor Company President’s Award. The honor is reserved for dealerships customers regard as tops in customer satisfaction.
Based on customer satisfaction surveys, the Ford President’s Award is a quantitative measure of dealership performance. For 2009, only 345 of the nation’s 5,000 Ford dealerships qualified for the award.
“We are pleased and honored to receive this distinction,” William Vann, president of Albion Motor Ford-Mercury, said. “The award comes directly from the dealerships’ customer surveys. What that really means to us is recognition of who the true winners are: the customers of Albion Motors Ford-Mercury.”
The Ford President's Award is reserved for Ford and Lincoln Mercury Dealerships that have made a commitment to deliver exceptional sales, service and vehicle ownership experiences to their customers. The award recognizes dealerships that have excelled in achieving superior customer satisfaction and is Blue Oval Certified.
Among the criteria used to judge the dealers is foremost the customer survey results. Customers are queried to see if their service experience was successful. They were asked if their car was fixed right the first time. Feedback comes in monthly and is complied annually and it shows that Albion’s customers rated the service “fixed right the first time” at or near 100-percent on a consistent basis. Other criteria used to select the President Award Winners include the level of staff training and whether the dealership was profitable and meeting or exceeding goals.
Albion Motors Ford-Mercury has received the Blue Oval Certification for the last nine years in a row and was a President’s Award winner in 2001. Ford Blue Oval Certified is the most comprehensive customer satisfaction program in the automotive industry. Blue Oval Certification helps ensure customers receive a best-in-class retail experience at Ford dealerships. Ford Blue Oval Certified dealers must meet a stringent set of customer satisfaction criteria, including a Voice of the Customer (VOC) Index, as well as other sales, service, concern resolution and technology requirements.
The dealership sells new Ford and Mercury vehicles as well as used cars. Certified Pre Owned Ford Mercury cars are available with a six-year, 100,000-mile warranty. Other makes of used cars are available as well. Albion Motors Ford-Mercury with the Quick Lane Tire and Auto Center is located at 1411 N. Eaton Street, I-94 at Exit 121, in Albion, Michigan. Go to fordsdirtcheap.com for vehicle photos, prices, payment options and service coupons.
Albion Motors Ford-Mercury is distinguished by its impeccable personal service, competitive prices and Free Service Loaner program. Among its services, Albion Ford-Mercury offers Service at Quick Lane for any make of car.